Leonie McKeon

Leonie McKeon

Leonie McKeon is an Australian who lived in the Greater China Region for several years. She is competent in Mandarin and has practical hands-on knowledge of Chinese culture. Using her understanding of Chinese thinking, strategy and negotiation, Leonie advises on developing business strategies for companies planning to, or who are already doing business with China. She is a professional speaker and author on Chinese negotiating tactics known as the “36 Chinese Strategies. Leonie has completed university qualifications in Mandarin, Anthropology and Business from The University of Adelaide.

She is a founding committee member of CBNSA. Leonie brings to the committee her valuable bilingual and bicultural skills. Her unique skill is to understand cultural differences from both sides.

Leonie’s aspiration for CBNSA is to organise members to visit China so they can have an in-country experience regarding their communication with Chinese contacts